Let’s be honest:
Purpose feels like the buzzword of the moment.
Social media is inundated with purpose-driven stories, and everyone seems to have it all figured out.
And for a while, I was almost desperate to figure out what it meant for me.
Why was it so hard for me to name mine?
Going back to the beginning - let’s define what purpose actually means.
Definition of purpose 1: The reason for which something is done, created, or exists.
Definition of purpose 2: A person’s sense of resolve or determination.
So basically, I had to put into one neat sentence: “Why I exist” or “What I’m meant to do with my life” - and then simply live by it for the rest of my life.
It felt like such a massive shot in the dark that I chose to ignore the question - for a while.
So what did I do instead?
As I believe that clarity comes from action, I started moving.
I started trying different things - job applications, side ideas, etc.
None of it felt like I was getting closer to some big revelation.
But in hindsight? I was.
Every time I considered a new option and went for it, I’d observe how it felt.
And somehow, it was quietly showing me where my purpose wasn’t.
Until eventually, something clicked.
The realisation that changed everything
I was forcing myself to make a for-life decision with a deadline -
and that pressure was exactly what was blurring my vision.
I didn’t need a decision for life.
I just needed to choose what felt most right at the time.
And for me, that decision was Carlotta.
The idea that scared and excited me in equal measure.
The one I’d always saved for “someday.”
The thing I knew I’d regret not trying when I hit 80.
Your purpose doesn’t have to be a sentence
Maybe your purpose isn’t something you write down.
Maybe it’s something you feel - one decision at a time.
For me, it was starting a purposeful brand (isn't it funny?)
For you, it might be something completely different.